Reseller vs Agency plan: which one fits your business
Pick Agency, Reseller or Reseller Pro by asking who pays for the accounts, with prices and limits side by side.
The reseller vs agency plan choice comes down to one question: do you deliver files to your own clients, or do you sell file sharing accounts to other people? If you deliver, Agency fits. If you sell, Reseller or Reseller Pro fits. Both put your name in front of the people who use the platform, but they are built for different jobs.
This guide covers who buys each plan, what each one includes, what each plan is built for, and where to start.
The one question that decides it
Ask yourself who pays for the accounts.
You deliver to clients. You run a design studio, a marketing agency or a video team. Your clients get a branded place for their files, and you charge them for your work. That is the Agency plan.
You sell accounts. You are an MSP, an IT provider, a web host or a software business. People or companies sign up to a file sharing service that carries your name, and you set the plans and prices they pay. That is Reseller or Reseller Pro.
Reseller already includes everything in Pro and Agency, so a reseller does not need Agency on top of it.
Reseller vs Agency plan at a glance
Prices are the monthly and yearly rates on the pricing page and the reseller plans page.
Agency | Reseller | Reseller Pro | |
|---|---|---|---|
Who buys it | Agencies serving their own clients | Businesses selling file sharing under their own brand | Growing reseller businesses |
Monthly | $59 a month | $99 a month plus a $99 one-time setup fee | $189 a month plus a $189 one-time setup fee |
Yearly | $49 a month, billed $588 a year | $89 a month, billed $1,068 a year | $179 a month, billed $2,148 a year |
Workspaces | 20 workspaces for your clients | 50 customer workspaces | 100 customer workspaces |
Storage | 6 TB | 6 TB pooled | 15 TB pooled |
White label | 100% white-label platform | Your branded file sharing platform | Everything in Reseller |
Your own plans and prices | Not listed | Set own plans and prices with Stripe | Set own plans and prices with Stripe |
Sales territories | Not listed | One | Up to three |
Support | Everything in Pro | Live chat and email | Priority support via Slack |
The setup fee applies to the monthly Reseller and Reseller Pro plans only. It is charged once, on the first invoice, and equals the first month's price. Yearly billing has no setup fee.
Compare the yearly prices first. Yearly billing removes the setup fee on the reseller plans, so the monthly and yearly paths cost very differently in the first year.
Who the Agency plan is for
Agency gives you everything in Pro, plus 20 workspaces for your clients, 6 TB of cloud storage, a 100% white-label platform and a client provisioning portal. Your clients log in and manage their files and team on your own domain, for example cloud.acme.com, and the "Powered by Tarkle" backlink becomes Powered by your agency.
To set it up, add your name, logo, favicon and accent color, then turn on White label on the Agency plan. The steps are in how to set up white label on the Agency plan.
You create each client workspace from the workspace hub, and the client is invited to it as Admin. You can give each client workspace its own storage amount, so one client cannot use your whole shared pool. To go deeper, read white label for agencies.
Who Reseller and Reseller Pro are for
A reseller runs its own branded file sharing platform and sells it. On Reseller you set your own plans and prices with Stripe, and customers can register themselves or you can set them up by hand. Tarkle takes no revenue share, transaction fee or commission on payments between you and your customers, and Tarkle does not process those payments.
Reseller includes 50 customer workspaces, 6 TB of pooled storage and one authorized sales territory. Reseller Pro moves to 100 customer workspaces, 15 TB of pooled storage and up to three authorized sales territories, with priority support via Slack.
Storage works like this. Each customer workspace must be assigned at least 50 GB from the Storage Pool, and storage is billed on the total pool you buy, not on actual use or on a per-customer basis. If you outgrow the included workspaces or storage, extra usage is billed monthly: $79 per extra 50 workspaces and $69 per extra 10 TB. The reseller terms set out these rules in full.
The model is described in resell Tarkle as your own platform. For the MSP angle, see white label file sharing for MSPs.
What each plan is built for
Agency is for delivering to your own clients. You create each client workspace and invite the client in. Reseller adds your own customer plans and prices, self-registration and sales territories.
Reseller is for selling accounts under your brand. If you deliver work to your own clients, Agency covers it with 20 workspaces for your clients and white label, at $59 a month or $49 a month billed yearly. Reseller is the plan for file sharing you sell to customers.
Reseller Pro is for larger reseller businesses. Choose it when 50 customer workspaces, 6 TB of storage or one sales territory is not enough. It adds 100 customer workspaces, 15 TB of pooled storage and up to three authorized sales territories.
Reseller plans carry your brand, with limits. The reseller terms say you may not make claims about security, uptime, certifications, compliance, data location or features beyond what Tarkle documents in writing. You may also not describe the platform as technology built entirely by you.
Count your buyers, not your clients. If the people paying you for file sharing are not people you already do other work for, you are in reseller territory.
Which plan fits your business
A studio or agency whose clients fit in 20 workspaces: Agency.
An agency that wants to charge clients for the file sharing platform itself, with its own price list: Reseller, because Reseller adds your own customer plans and prices, which Agency does not list.
An MSP, IT provider or web host with many customers in one sales territory: Reseller.
A reseller that sells in up to three sales territories, or needs more workspaces and storage: Reseller Pro.
A software business adding file sharing to its own product line: Reseller, then Reseller Pro as customers grow.
If you are unsure which side you are on, email support@tarkle.com before you pay.
Where to start
If you deliver to clients, review the Agency plan on the pricing page and buy it at checkout. If you sell accounts, open the reseller plans page and compare Reseller with Reseller Pro. Every plan is bought at checkout: you sign in or create an account with an emailed code or Google, then pay by card. For the selling side in practice, read how to resell cloud storage under your own brand.
What to remember about Tarkle
Agency is for delivering files to your own clients on a 100% white-label platform, from $49 a month billed yearly. Reseller and Reseller Pro are for selling file sharing under your own brand, with plans and prices you set with Stripe, and Tarkle takes no revenue share on what your customers pay you. Start for free on the Free plan, and choose a plan once you know whether you deliver or sell.