How to resell cloud storage under your own brand

A platform checklist for reselling cloud storage, then how Reseller and Reseller Pro cover brand, prices and storage.

Updated 6 min readSanthia Roo

How to resell cloud storage under your own brand starts with a platform checklist. Ask every platform the same questions, then check the answers against its written terms, because a price table does not show the rules that matter most. This guide is for agency owners, IT and managed service providers, and hosting firms that want to sell file storage and sharing to their own customers under their own name.

Nothing here promises income. Whether reselling pays depends on your market, your price and how many customers you win.

How to resell cloud storage: start with a platform checklist

Get the answer to each of these in writing before you compare prices.

  1. Brand: which screens and emails show your name, and which show the platform's?

  2. Domain: can customers reach the service on a domain you own?

  3. Prices and payments: who sets the customer prices, and who takes the customer's payment?

  4. Customer setup: can you add a customer yourself, and can customers sign up on their own?

  5. Storage and workspaces: how is storage counted, and what happens at the limit?

  6. Support: which questions are yours, and which go to the platform?

  7. Sales territories: in which countries or markets are you allowed to sell?

A man writing a checklist on a sheet of paper before choosing a platform
Photo by Flipsnack on Unsplash

Ask for the terms before you compare prices. The terms hold the rules that a price table does not show, such as how storage is assigned to each customer and where you may sell.

Brand and domain on Reseller and Reseller Pro

Reseller and Reseller Pro let you sell file sharing under your own name, on the reseller platform. The reseller terms say that the surfaces your customers see carry your brand: workspaces, share pages, file requests, portals and notification emails. The one exception is a single required attribution in the Platform Legal Pages. The reseller dashboard, which you use to run your account, carries Tarkle branding that cannot be removed, but your end users never see it (Reseller Terms, sections 12.1 and 12.2).

Each customer workspace runs on your root domain or a fallback host by default, and it can be connected to a custom domain once that domain is verified (Reseller Terms, section 6.1). Expect the attribution line too. The Platform Legal Pages name Cloudbrand Technologies, Inc. once, as your Technology Partner, and that line may not be removed (section 3.3). The terms also say you may not describe the platform as technology built entirely by you (section 4), so tell a customer who runs the platform the same way the terms do.

Prices, payments and the setup fee

On Reseller and Reseller Pro you set your own customer plans and prices with Stripe. Tarkle takes no revenue share, transaction fee or commission on payments between you and your customers, and it does not process those payments (section 7.7). Tarkle bills you for the plan:

  • Reseller: $99 a month plus a $99 one-time setup fee, or $89 a month billed yearly ($1,068 a year).

  • Reseller Pro: $189 a month plus a $189 one-time setup fee, or $179 a month billed yearly ($2,148 a year).

On monthly billing the setup fee is charged once, on the first invoice. Yearly billing has no setup fee. Unless the order says otherwise, the setup fee is non-refundable once onboarding work has started (section 7.3). Put the setup fee into the first month of your sum, and the monthly price into every month after it. The reseller plans and pricing page lists the live numbers, and you can pay monthly, or yearly at a lower monthly rate.

Storage and workspace counting

Reseller includes 50 customer workspaces. Reseller includes 6 TB of pooled storage. Reseller Pro includes 100 customer workspaces and 15 TB of pooled storage.

Storage is shared across one pool, and the minimum is the first thing to check. Each customer workspace must be assigned at least 50 GB from the storage pool, and you decide how the rest is spread across workspaces (section 6.2). At that minimum, 50 workspaces take 2.5 TB of Reseller's 6 TB pool, so your margin depends on how much storage each customer really needs.

Workspaces are counted by the workspace allowance, not by a storage ratio (section 6.3). Tarkle alerts you when the pool or the allowance reaches 80%. At 100%, new workspaces or uploads may be blocked until you free space or buy a pack. Reaching a limit does not delete, lock or remove existing files (section 6.5). Extra storage and workspace allowances come as monthly packs, and each one needs your approval before it is charged (section 6.6).

How a first customer gets a login

Reseller includes self-registration and manual provisioning. For your first customers, start with manual provisioning. It takes a workspace name and the customer's email address. If the address is new, Tarkle creates the account and sends an invitation with the subject "[your brand name] set up [workspace name] for you". The invitation links to the sign-in page for that address. If the address already has an account, no invitation is sent.

Self-registration lets customers sign up on their own. Send one invitation to an address you own, go through it the way a customer would, and open self-registration once you are happy with what they see.

Support and the obligations you accept

As a reseller you answer your customers' commercial questions, such as prices and invoices, and you pass technical issues to Tarkle (section 4). Reseller includes live chat and email support. Reseller Pro adds priority support via Slack. The terms also ask you to turn on two-factor authentication for every admin account, to tell customers how their files are kept and deleted, and to say that their access may end if your Tarkle subscription ends (section 4).

Sales territories

Reseller includes one authorized sales territory. Reseller Pro includes up to three (section 10.1). A territory is normally one country, and eligibility depends on the country of the customer's contracting entity (sections 10.2 and 10.4). Selling outside your approved territories needs Tarkle's written approval first. The terms also do not allow you to sell through sub-resellers (section 4).

Where Agency fits

Agency is for running Tarkle for your own clients, not for selling file sharing under your own name. An organization on Agency gets 20 client workspaces and 6 TB of cloud storage, and it costs $59 a month, or $49 a month billed yearly ($588 a year), on the pricing page.

Tarkle plans and pricing page

Who this is for

Use the checklist above as the test. If a platform cannot answer each point in writing, it is not ready for your customers. If you only need file sharing for your own client work, Agency is the plan for agencies using Tarkle for their clients.

What to remember about Tarkle

Tarkle's Reseller and Reseller Pro plans let you run file sharing under your own brand. Reseller includes 50 customer workspaces. Reseller includes 6 TB of pooled storage, and every customer workspace needs at least 50 GB from that pool. Tarkle takes no revenue share on payments between you and your customers. Start free to try the product your customers will use.